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ToTheWeb by Rosemary Brisco

ToTheWeb

ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales. Count on our expertise to execute advanced search engine marketing programs to grow your business. We work with B2B companies to turn their website into a sales generating tool. We do that by ensuring that their websites achieve high visibility in the search engines. And once a visitor arrives, we capture that visitor and turn them into a lead prospect.

Archived from iTunes at https://itunes.apple.com/us/podcast/totheweb-by-rosemary-brisco/id1291593321. Items in this collection are restricted.

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ToTheWeb by Rosemary Brisco
Dec 21, 2018 ToTheWeb
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I’m sure at some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. 
ToTheWeb by Rosemary Brisco
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In the age of mobile, traditional organic listings appearing “below the fold” are an even more serious challenge. Mobile users may need to scroll in a big way to actually discover organic results.
ToTheWeb by Rosemary Brisco
Jan 31, 2018 ToTheWeb
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Everything comes down to the words buyers use in Google whether typed into the browser, using voice dictation, spoken into devices like Amazon Echo, Google Home or in Apple’s Siri.
ToTheWeb by Rosemary Brisco
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What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.
ToTheWeb by Rosemary Brisco
Oct 12, 2017 ToTheWeb
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Starting a new article about your business is tricky and difficult. First of all, Wikipedia does not advocate employees or owners start a Wikipedia entry about their own company. An important tenet of Wikipedia is third-party neutrality. A while ago, Microsoft got into some hot water for commissioning a third-party blogger to insert company-sponsored content onto a Wikipedia entry on OpenXML. If the Wikipedia community can track down the connection between third-party contributors and a company...
ToTheWeb by Rosemary Brisco
Oct 12, 2017 ToTheWeb
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Every day, we use dozens of tools to communicate, run our web agency, and in working with clients.
ToTheWeb by Rosemary Brisco
Oct 12, 2017 ToTheWeb
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Learn How To Optimized Videos for 31% More Views
ToTheWeb by Rosemary Brisco
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Earlier this year I tested a tool called Crazy Egg that displays clicks as “heat maps” and now I can’t live without it!
ToTheWeb by Rosemary Brisco
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Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.
ToTheWeb by Rosemary Brisco
Oct 10, 2017 ToTheWeb
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Optimizing your images with file names and good alt tag descriptions is another easy way to let Google know the theme of your web pages, which in turn improves rankings. The result: more visitors!
ToTheWeb by Rosemary Brisco
Oct 6, 2017 ToTheWeb
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How Does My Site Rank in Google? As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s organic search results and the keywords that triggered this result.
ToTheWeb by Rosemary Brisco
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Not sure if your website is mobile-friendly? Enter a URL in Google’s Mobile-Friendly Testing tool and find out.
ToTheWeb by Rosemary Brisco
Oct 6, 2017 ToTheWeb
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Wikipedia should be a part of your online strategy. Having a Wikipedia entry for your company adds credibility when it pops up in search rankings.
ToTheWeb by Rosemary Brisco
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Uncover Technical SEO Problems With Our 10-Point Audit Checklist
ToTheWeb by Rosemary Brisco
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Appeal to both people and search engines. If search engines can’t find you – people won’t either!
ToTheWeb by Rosemary Brisco
Sep 27, 2017 ToTheWeb
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As the tides of SEO turns in favor of site relevancy, content marketing continues to gain importance inoverall search strategy.
ToTheWeb by Rosemary Brisco
Sep 27, 2017 ToTheWeb
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An effective website performs a critical role for your company: Generate leads.
ToTheWeb by Rosemary Brisco
Sep 27, 2017 ToTheWeb
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Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.
ToTheWeb by Rosemary Brisco
Sep 27, 2017 ToTheWeb
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The Most Effective Way to Use Your High-Value Keywords in Online Content to Rank Higher in Google
ToTheWeb by Rosemary Brisco
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Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketingtools.
ToTheWeb by Rosemary Brisco
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Business Intelligence That Matters. Web Analytics CAN Be Sexy! The end of the month is fast approaching and it’s time for a deep-dive into analytics. There is SO much data you could easily drown without this blueprint for measuring what matters.
ToTheWeb by Rosemary Brisco
Sep 25, 2017 ToTheWeb
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In the world of SEO optimization, PDFs often get short shrift. The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have come a long way, baby. The truth is that the biggest reason PDF pages often rank so horribly is that they are rarely properly optimized for search engines.
ToTheWeb by Rosemary Brisco
Sep 25, 2017 ToTheWeb
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There are many elements to consider when managing a B2B website when the primary focus is on lead generation.